Swelly

The Niccolino Series brings joy and smiles to you

Things that were rarely turned into everyday goods are now brought to life as adorable, lively plush keychains!

Go to The Niccolino Keychains

Everyone is different, but we’re all important friends.

The Round Eyes friends may all be unique, but we’re happy together.
Come and play with us!

Go to Round Eyes Keychains

Cuddle with your plushies.

Even when it’s cold outside or the weather isn’t great,
there’s nothing better than staying warm with your favorite plush.

Go to Plushies

Our collection of blind boxes has expanded!

Whether you love collecting them or sharing them as gifts, there’s even more fun to discover.

Go to Blind Box

Let your personality roar in the dark.

The glowing dinosaur skeleton patch lights up in low light—show what you love, wherever you go.

Go to Patches

Science is everywhere

Curiosity, wonder, discovery... Our stationery items will bring your excitement to life.

Go to Science

Meet the newest additions to our Mochi-Fuwa series!

One of our most popular collections, “Mochi Fuwa Plush,” has welcomed two new friends: Whale and Frog! With its fluffy, cloud-like texture and satisfyingly stretchy, mochi-like feel when you pull it, this plush delivers instant comfort and relaxation.

Go to Plushies

Qualia Plush Keychain Niccolino Plants 2 Assortment

$38.80

Qualia Plush Keychain Niccolino UMAs 2 Assortment

$46.60

Qualia Plush Keychain Niccolino Science Assortment

$46.60

Qualia Plush Keychain Niccolino Internal Organs Assortment

$46.60

Qualia Plush Keychain Niccolino Ocean Seafoods 2 Assortment

$38.80

Qualia Plush Keychain Niccolino Hawaii Assortment

$46.60

Qualia Plush Keychain Niccolino Ocean Friends 3 Assortment

$46.60

Qualia Plush Keychain Niccolino Ocean Friends 2 Assortment

$38.80

Qualia Plush Keychain Niccolino UMAs Assortment

$46.60

Qualia Plush Keychain Niccolino Furniture Assortment

$38.80

Qualia Plush Keychain Niccolino Home Electronics Assortment

$45.00

Qualia Plush Keychain Niccolino Space Exploration Assortment

$38.80

YELL Mochi Fuwa Plush Whale

$9.20

YELL Mochi Fuwa Plush Frog

$9.20

YELL Mochi Fuwa Plush Axolotl NEW

$9.20

YELL Plush Hungry Otter Brown

$23.80

YELL Plush Floppy Pal Flying Squirrel

$21.40

YELL Happy Dog Mascot Plush Brown

$23.80

YELL Plush Hungry Otter Beige

$23.80

YELL Mochi Fuwa Plush Turtle

$9.20

YELL Mochi Fuwa Plush Fox

$9.20

YELL Blind Box Hoka Hoka Zoo (10 per box)

$92.00

YELL Blind Box Zazen 2 (10 per box)

$92.00

YELL Blind Box Round Eyes Aquarium Squeeze (10 per box)

$92.00

YELL Blind Box Musubi Hamster Paku (10 per box)

$92.00

YELL Blind Box Prayer Dog 3 (10 per box)

$92.00

YELL Blind Box Flying Broom (10 per box)

$92.00

YELL Blind Box Wash Day 3 (10 per box)

$92.00

YELL Blind Box Ninja Cat (10 per box)

$92.00

YELL Blind Box Sleep Together Dog (10 per box)

$92.00

30% OFF Clearance Sale

If you are dinosaur lovers or sea creature lovers, don't miss this chance! Get a great deal now on high-quality figures designed by Japanese artisan and paleontology experts!

Let's Go Check the Sale Items!

Save 30%

Swelly Soft Model Coelacanth

$16.80 $24.00

Save 30%

Swelly Soft Model Blue Whale

$12.60 $18.00

Save 30%

Swelly Magnet Fish Set B

$6.86 $9.80

Save 30%

Swelly Real Figure Strap Manta Ray

$5.32 $7.60

Save 30%

Swelly Real Figure Strap Killer Whale

$5.32 $7.60

Save 30%

Swelly Real Figure Strap Great White Shark

$5.32 $7.60

Save 30%

Swelly Real Figure Strap Brachiosaurus

$5.32 $7.60

Save 30%

Swelly Soft Model Red Asian Arowana

$14.70 $21.00

Save 30%

Swelly Soft Model Whale Shark

$11.62 $16.60

Swelly Iron-on Patch Dinosaur Triceratops Skeleton

$24.00

Swelly Iron-on Patch Dinosaur Tyrannosaurus Skeleton

$24.00

Swelly Iron-on Patch Bird Parakeet

$36.00

Swelly Iron-on Patch Bird Java Sparrow

$28.80

Swelly Iron-on Patch Bird Parakeet Feathers

$45.60

Swelly Iron-on Patch Insect Ladybugs

$19.20

Swelly Iron-on Patch Insect Honeybee

$16.80

Swelly Iron-on Patch Insect Japanese Fruit Beetle & Blue Dung Beetle

$24.00

Swelly Iron-on Patch Insect Chestnut Tiger Butterfly

$24.00

Swelly Iron-on Patch Ocean Tiger Prawn

$16.80

YELL Round Eyes Aquarium Mini Keychain Starfish

$5.80

YELL Round Eyes Aquarium Mini Keychain Stingray

$5.80

YELL Round Eyes Aquarium Mini Keychain Octopus

$5.80

YELL Round Eyes Aquarium Mini Keychain Whale

$5.80

YELL Round Eyes Aquarium Mini Keychain Turtle

$5.80

YELL Round Eyes Aquarium Mini Keychain Sea Otter

$5.80

YELL Round Eyes Aquarium Mini Keychain Penguin

$5.80

YELL Round Eyes Aquarium Mini Keychain Sunfish

$5.80

YELL Round Eyes Aquarium Mini Keychain Whale Shark

$5.80

YELL Round Eyes Aquarium Mini Keychain Squid

$5.80

YELL Round Eyes Aquarium Mini Keychain Shrimp

$5.80

YELL Round Eyes Aquarium Mini Keychain Shark

$5.80

We want to cheer up STEM lovers!

When we look around us, we see that scientific discoveries are everywhere in our lives. Swelly has gathered many stationery items that make learning more enjoyable and inspiring. Aiming for enriching people's daily lives, we want to support who love STEM.

Go to Science Collection

Hello Everyone! WE ARE SWELLY

Let us introduce our company and story to you❤️

Go to About Us

Let customers speak for us

from 6 reviews

Soft and cute!!

Anonymous

Mochi Fuwa Plush Pig Small

01/02/2026

So cute. Fast shipping. Affordable

Cheyenne

Pin Badge Stingray

12/18/2025

Spotted this at a kiddleton kiosk and was happy to see that I could just purchase one directly instead. Arrived in a timely manner with a nice thank you note and cute sticker. :)

Anonymous

Round Eyes Aquarium Mini Keychain Oarfish

10/23/2025

The product was exactly as advertised and very cute! Amazing service as well, a polite note and little gift was included as well! Due to the New Year there was a bit of a delay, (which is completely understandable) but the amazing service made up for that tenfold! 😊

Eden

Blind Box Prayer Cat (10 per box)

01/22/2025

Perfect!

H.C.

Mochi Fuwa Plush Dino Stegosaurus Small

11/13/2024

Swelly

The Niccolino Series brings joy and smiles to you

Everyone is different, but we’re all important friends.

Cuddle with your plushies.

Our collection of blind boxes has expanded!

Let your personality roar in the dark.

Science is everywhere

Meet the newest additions to our Mochi-Fuwa series!

The new plush keychain "Niccolino" has added to Swelly!

Floppy Pal, Hungry Otter and Happy Dog have joined the plush friends!

Blind Boxes: New collections have been added!

30% OFF Clearance Sale

30% OFF Clearance Sale on the Model Figure Series

Iron-on, Stick-on Patches: Let your love for nature world shine through your style - from clothes to bags!

Squishy & Fluffy!: You'll feel so fun to decorate your bags with adorable keychains!

Swelly Collections: THEMES

Swelly Collections: PRODUCTS

We want to cheer up STEM lovers!

Hello Everyone! WE ARE SWELLY

Let customers speak for us

Blog Posts

A Goal for This Year

So This Is What Love for Animals Feels Like

The Joy of Collecting

Newsletter