At Swelly, we love to share items that are “fun to collect” and that naturally make you want to build a collection. Even though we are a shop that sells products, I often find myself wondering, “Why do we feel so happy when we collect things?”
As a child, I used to trade and collect all kinds of little treasures with friends—stickers, bandages with cute designs, even single sheets of notepads. I loved the thrill of seeing my collection grow and enjoyed the unique patterns of each item every day.
Now, as an adult, I find even more joy in watching other people light up when they add to their collections. Personally, I don’t have one thing I’m passionate about collecting, but my baseball-loving son gathers fan merchandise and baseball cards, while my travel-loving husband collects magnets from every place we visit. Seeing their excitement—and from another perspective, their dedication—makes me want to support them all the more.
There is something so special about the experience: the thrill of discovery when you finally find what was missing, the satisfaction of completing a full set, and the hopeful feeling that your collection will become even more valuable in the future. Simply having these objects seems to give us positive emotions that bring happiness.
That’s why I believe Swelly’s plush toys and blind boxes are perfect for delivering this kind of joy. Personally, I feel grateful and happy just imagining all of your smiling faces as you enjoy your collections.
So how about you—what do you love to collect?